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Karin Stern's avatar

So true. And then it depends on what paper you print on. And what you feel.

Tracy Valleau's avatar

"You take a color checker shot and neutralize the white balance, heck go ahead and make a custom profile."

And generally speaking, a color checker is more important for photographers who shoot WYSIWYG jpg images than for those who shoot malleable raw image files. (It mostly comes down to post-processing time.) Wedding photographers, for example, will greatly benefit from at least a gray card, and an in-camera neutralized white balance.

Unlike jpgs however, raw files capture unprocessed sensor data, so the image is not permanently altered by camera settings. The white balance is not applied to the raw file itself but is stored as metadata within it, so a gray card (or color-checker) has different benefits.

In that case, shooting a graycard since it makes post work easier. And that's the difference: if you shoot jpgs, then having a correct white balance baked into the image file as it comes from the camera is critical, especially if you're taking hundreds or thousands of shots. If you are shooting raw, and have the time to correct each one, then being able to point-sample a gray card will give you a starting point for the necessary changes you must make to each image in Photoshop/ACR.

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